How The Right Logo Design Can Increase Sales

Strong branding strategy is an essential element of the success of any brand, and the most critical way to present the business is by using the right logo design .

Let’s face it; we currently live in a world where visual marketing has taken over the industry. One of the easiest ways to get to customers is to advertise on billboards, television, and signs that are placed on every urban corner.

Moreover, some surveys showed that consumers are more likely to purchase the desired product and develop a visual recollection of the brand,  which often is the logo.

In many cases, it is much easier to forget the name of the company,  but the logo is remembered the most.

The right logo design, therefore, should be designed to relate to customers and make them develop a visual memory of the company quicker.

A properly designed logo can be  vital  to brand’s success because it incorporates the organisational mission and philosophy. A wide variety of logos are out there, and they have different shapes, colours, and meanings that link them to the company and create a specific association in customers.

The logos of the most successful companies become strongly associated with them, which often eliminated the need to mention the title of the brand or product.

McDonald’s, Nike, Starbucks, Apple and many other companies can be considered as examples.

Therefore, proper  brand management  through a logo is essential in business because they formulate an image in the customer’s head, thus attracting them to make a purchase.

How the right Logo Design Affects Sales

Futuristic Logo Design

There are  three  primary ways in which logos influence the sales of a company.

  1. They  enhance the  first impression  of potential customers
  2. They provide  trust  and  security  through the use of colour
  3. They help to  stand out  among the other companies
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The first way is pretty simple. When customers see the logo, their first impression may be either positive or negative, and this may be a significant factor in the decision whether to make a purchase.

This rule is  universal , so the best way to make an appropriate decision is to design a neutral logo that will not be offensive or disturbing for the viewers.

If the right logo design brings negative feelings in people, they will not purchase the products of the brand,  regardless of how large or successful it is.

The second way in which logos can influence sales is very interesting. Let us start by asking you whether you wondered  why  Barbie Doll’s dress is pink?

Barbie Logo Design

Why does the Mattel brand use a pink colour for the  packaging ?

Well, the answer is obvious. The pink colour is the one that is most associated with dolls and because the target audience is girls not over teens.

The use of pink colour by the brand is a perfect example of how the colour should be utilised in business because Mattel knows the target audience and appropriately creates new ideas.

The customer  is the one who will see the logo, and they should know the colour that will be considered as  active  and  appealing .

According to the colour psychology , this is how the brands should create their logos to stay in business and develop. That’s why Mattel does not make their dolls’ dresses and packaging black or blue.

Finally,  the logo helps to stand out.

Not only it can emphasise your creativity in design, but the logo also demonstrates how seriously you take your representation.

Lack of effort or carelessness in the creation of the logo can be a significant issue that has a long-lasting impact on the company.

This very reason persuades most current brands to hire a professional  branding agency  that specialises in  logo design brand identity print design , marketing, and related services.

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Today, there are thousands of professional companies available for hire because the demand creates jobs in this area.

Why the right Logo Design Increases Sales

Mastercard Logo Design Rebrand

We know now that logos are crucial because they are  the face of the brand  and can have  long-lasting implications  for the business.

They should be designed appropriately to ensure that the face is beautiful, and the effects are only active. Let’s discuss how it should be done.

First and foremost, think about some of the aspects that were mentioned previously, including offensiveness and so on.

Next, ask yourself  what kind of feel does your business have  and  who are the people you want to get your message to?

The answers to these questions lie in the type of products that you sell and how you feel about your business.

Are you and funky, or maybe trustworthy and reliable?

During your quest for finding answers, do not try to be something you are not because the customers will not feel you. Even if your business is funky, be it and say about it in the right logo design.

Another great tip that can help you to increase the sales is that making the logo as simple as you can is the most efficient method.

The best way to illustrate this is to look at the logos of current successful brands, such as Apple, Google, and Nike.

Can you tell me what is  familiar  with them?

Exactly, they are  straightforward,  which makes them  memorable  and at the same time are  the primary reasons for making billions in profits.

Remember what the  first logo  designed for Apple? It pictured Isaac Newton sitting under the apple tree and tree words “Apple Computer Co.”

Apple Logo Redesign

In less than a year, the company has decided to change it and came up with the “rainbow apple” with a bite taken out of it, because it was much easier for the customers to comprehend.

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You should not repeat this mistake and come up with the better option  right away.

Although it may sound strange for some, do not be afraid to use the logos of competitors for inspiration.

Nowadays, there are a countless number of great examples of logos, and they could be used as inspiration if you want to design the logo by yourself or give some pointers to the professional designers.

It is a known fact that the designers should be provided with as much information as possible, so they could understand what you mean.

Do not try to copy a competitor’s logo literally, however. That is an unprofessional and illegal thing to do.

Common Mistakes with Logos

Gap Rebranding

Many small businesses and start-ups often play it fast-and-loose with logos, not providing appropriate attention to their characteristics. As a result, the logos can be too complicated, oversized, and improperly positioned, which might keep the customers away.

Complicated logos are arguably the top mistake committed by businesses today because they intend to fit too much into a little piece of graphics.

The thing to remember is that the simple you make your logo, the better.

Some companies might create slightly different versions of the logo for particular purposes, say, for print and online.

This can confuse the customers and make them think that logos represent different companies, which is to be avoided because the logos can also hurt sales if misdesigned.

The last thing that a company should consider when  designing a logo  is looking at the competitors’ logos.

Skipping this part might be a big mistake because if the logo ends up being similar to others, the customers might not be able to recognise it among the vast list of competitors’ logos, at least.

In the worst-case scenario, the company might get sued for copying.


The logo is the face of the business  that represents its identity, people, company and everything else about the brand that customer should know.

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That’s why  it should be easily recognisable  in a blink and  make a long-lasting impression  on customers.

The right logo is an  excellent  way to increase sales because it performs three critical functions, such as  enhancing the first impression  of  potential clients , providing the  trust and security , and helping to  stand out among competitors.

If the logo is made improperly, say, overly complicated, the company may not reach the sales volumes needed to survive and prosper.

When it comes to the right logo design, we can certainly tell they should be as simple as possible and tell the customers what your business is about.

A lot of well-known companies follow this rule, including each one mentioned in this article.

Why don’t you join them?

You know now about the importance of logos and their impact on sales, and this could be a significant advantage over millions of other companies that struggle to come up with the perfect representation.

Need help Building your Brand?

Let’s talk about your logo, branding or web development project today! Get in touch for a free quote.

Looking for a Design Agency that Produces Results?

Let’s talk about your logo, branding or web development project today! Get in touch for a free quote.

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